blogwork
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When A Brown Girl Blogs
This blog focuses on fashion, makeup, beauty & lifestyle communication within the South Asian community. Posts examine the strategies, trends and tactics used by South Asian influencers to improve public influence and overall communication between bloggers and readers.
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ENHLE Together
Enhle Together is a global strategic communication agency that promotes youth and adolescent mental health resources in South Africa. Together, we solve the challenges of mental health access to young adults by offering resources to direct people to affordable care and raising awareness about mental health issues.
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UConn Today
Official news website of the University of Connecticut (UConn). It provides up-to-date info and news about UConn's achievements, recognitions, and community. It highlights the impact of UConn's faculty, students, and alumni. Posts were written for the Office of Global Affairs.
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Silver Screen CTPR
We promote projects of film groups and film festivals, from Connecticut and the tristate area. We strive to promote the viewing of local films to enthusiasts across Connecticut and surrounding areas, as we believe public relations work is the key to engaging the greater public in these events.
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UConn Odyssey
From exploring the intricacies of student life to discussing the latest social impact initiatives, we offer thought-provoking insights, reflective personal essays, and practical tips in our blog posts. Get inspired by this dynamic and vibrant lifestyle blog as we dive into a wide range of lifestyle subjects.
The Tragical Story of Life Esidimeni
Considered one of the worst human rights violations in South African history, the ‘Life Esidimeni scandal is a tragic story that could have been avoidable.
3 REASONS SOUTH AFRICAN YOUTH ARE A HIGH-RISK DEMOGRAPHIC FOR MENTAL HEALTH STRUGGLES
South African youth are exposed to many different environmental factors that put them at a greater risk for mental health struggles. While mental health has been on the global stage for the past decade, little progress has been made in rural low-to middle-income countries (LMIC). In these countries, there are additional factors that greatly hinder the advancement in mental health care and resources.
How Public Relations Specialists Were an Integral Part of the Effects of COVID-19 on the Film Industry
The Covid-19 pandemic created challenges for the film industry that public relations specialists helped to overcome. In today’s ever-changing world, every business in every industry has to be able to adapt to and be flexible with whatever is thrown their way – even if it’s a global public health crisis. That’s exactly what happened in March 2020 when the CDC declared Covid-19 a pandemic. Having to pivot their project strategies for achieving their goals, film production companies were forced to seek out options for partaking in virtual viewing opportunities and festivals.
World Mental Health Day: Practicing Mindful Media Consumption
At the core of every human, we desire social interaction. Companionship and connections are vital towards ensuring a positive life, and nowadays, many of our connections can be found and built online. However, it’s equally important to understand and acknowledge the harmful affects of consuming too much media, or how certain pieces of media can outwardly warp people’s perceptions of self-worth and happiness.
Social Media Influencers: Engage With Paid Media Opportunities
If you’re a media professional, chances are you’re familiar with the PESO model. “The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated and measurable communications program.” Nowadays, these different media types can be seen in all shapes and forms, but for today’s purposes we’re going to be looking at paid media, and specifically how social media influencers have changed the scope of it entirely.
South-Asian Video Marketing Campaigns: What Makes Them So Engaging?
We are living in a world run by visuals. Whether we’re consuming media via photos, videos or infographics, it’s clear that text-only approaches are a thing of the past. As someone who has grown up as a visual learner, I’ve always been drawn to video content the strongest. I love how videographers and editors can combine their forces to create a seamless, story-telling experience from beginning to end. Today, I’ve collected some of my favorite video marketing campaigns in the South Asian community, and I’ll be talking about the specific strategic elements of each video that really drive home engagement:
What Makes An Eye-Catching Website?: The Ultimate SEO 101 Guide
When was the last time you went searching for answers on the second page of a Google search entry? Chances are, you probably haven’t in a while. Google, and other popular search engines rely on the SEO (search engine optimization) of websites to pick and choose which websites are optimized for the top of the search list, ensuring that you don’t have to keep scrolling aimlessly to find what you’re searching for. This week, I dived deep into some of my favorite South Asian bloggers’ websites, and took a closer look at how each website’s keywords sparked interest in me:
Here’s Why I’ve Been Glued to Instagram Reels As Of Lately
If you’re an avid Instagram scroller like myself, chances are you’ve gone down the rabbit hole Instagram Reels tab. Reels have become one of the most used features on Instagram, and for good reason. Nowadays, social media is quickly consumed in large amounts. Because of this, brands and creators must deliver their content in the most concise, engaging, yet informative ways possible.
Unfair & Not-So-Lovely: The Conflicts of Colorism in South Asian Media
If you grew up in a traditional South Asian household, visited your local desi market, or watched your favorite television drama, chances are you’ve come across Fair & Lovely products in one way or another. Fair & Lovely is a skin-lightening cosmetic line from Hindustan. Released in India back in ’75, Unilever uses niacinamide, a water soluble vitamin B3 that acts as a skin whitening agent.
Jean Lau Chin Award – Two Outstanding UConn Psychologists Tackle International Leadership
The Jean Lau Chin Award for Outstanding Psychologist and Graduate Student in International Leadership Contributions is an award that brings recognition to exceptional psychologists and graduate students who have made international leadership contributions within their field of study.
Experiential Global Learning Student Spotlight: Lauren Pawlowski
Majoring in Environmental Studies (Honors) and Economics, fourth-year student Lauren Pawlowski embarked on an exciting Fall 2021 semester studying abroad. Her program of choice: Food & Sustainability Studies at the Umbra Institute in Perugia, Italy.
Poems & Rhapsodies: UConn Professors Fuse Ukrainian, French, British, & American Sound
Centaur Records released the highly anticipated album “Poems & Rhapsodies”, recorded by the National Symphony of Ukraine with Volodymyr Sirenko as conductor, and features three prominent professors from UConn’s Department of Music—Solomiya Ivakhiv, associate professor of violin and viola, head of strings, and violinist; Kenneth Fuchs, professor of music composition and Grammy-award winning composer; and Sophie Shao, assistant professor of cello, instructor of string techniques, and cellist. The National Symphony of Ukraine is considered the preeminent orchestra in Ukraine. “Poems & Rhapsodies” captures the poetic essence and rhapsodic style of Ukrainian, French, British, & American composers.
7 Realities I Learned After Working New York Fashion Week, Aside From The Fact That Fashion Is NOT An Easy Industry
It's been three days since I've last stepped foot in the Stewart Hotel, the venue where New York Fashion Week was hosting its Fashion Gallery season. From the 5th to the 8th, I've managed to accumulate 812 Instagram boomerangs, work 50-plus hours, sleep for a total of 16 hours, drink three cups of coffee, eat seven meals, spend eight hours and 45 minutes in transit, and have one mental breakdown (yes, only one).
This Is What It’s Like To Meet David Hogg, A Survivor of the Marjory Stoneman Douglas High School Shooting
David Hogg is a survivor of the Stoneman Douglas High School shooting on February 14th, 2018. Shortly after, he became an activist for gun violence and youth activism. As a writer for Nutmeg Publishing, I was initially just going to attend and cover the lecture he was giving to the student body. However, I was pleasantly surprised to find out that I was invited to the meet and greet dinner beforehand as well.