Mastering the art
of storytelling
Strategic Communication Professional
Social Media Specialist | Multimedia Producer
transforming ideas into impact
norwalk film festival
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As the festival’s Social Media Manager, I developed a marketing campaign to build a community from its target audience. I curated a comprehensive three-month social media strategy including paid advertisements to promote the Norwalk Film Festival, the Connecticut-premiere feature film "The Featherweight", and translated our digital community members into in-person festival attendees
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> Enhanced online engagement, achieving a 33,000+ combined user reach (+1,500%) from Facebook and Instagram.
> Boosted the festival to gain a record-breaking attendance from previous years.
> Successfully targeted and attracted new audience demographics.
> Leveraged paid media opportunities with organic content creation.
bridgeport
art trail
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As a Social Media Strategist, I curated a dynamic two-week social media content campaign to market the 15th anniversary of the Bridgeport Art Trail, showcasing over 50+ featured art venues and 200+ artists.
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> Created a series of posts marketing the weekend, resulting in a 5% increase in online follower growth.
> Developed collaborative content with artists and venues, significantly boosting online visibility.
> Boosted engagement on content by +1,400% and impressions by +600%
humans of uconn art exhibit
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As Head Art Exhibit Curator, I transformed a social media campaign into a tangible art exhibit at the University of Connecticut titled 'Celebrating Humans Of UConn: The Stories That Shape Us', featuring 35+ stories and art pieces from students, faculty, and staff. The exhibit was held on behalf of International Education Week, a joint initiative of the U.S. Department of State and the U.S. Department of Education.
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> Oversaw the International Education Week marketing, which not only increased community involvement online, but also translated into real-world engagement with event attendance.
> Successfully curated an art exhibit across three key UConn campus locations.
> Fostered a deeper sense of global community and storytelling on campus.
uconn global marketing
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I’m the Multimedia Content Producer for the Division of Marketing and Global Communications at the Office of Global Affairs at the University of Connecticut. I manage and execute the digital content strategy and website management for the umbrella office and sub-departments like study abroad, international students, global partnerships, human rights, and cross-cultural initiatives. I social media manage an audience of 8,500+ combined followers across Facebook, Instagram, Twitter, LinkedIn, and Youtube.
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> Oversee the organization and production of 1,600+ social media posts/campaigns within a cloud system over the last three years.
> Maintain a consistent social media posting schedule to market our various department events, resources, opportunities, and research, which has resulted in a year-to-year growth in online presence and in-person attendance.
> Produce a series of impactful multimedia projects catered to different target audience groups (i.e. faculty vs. students vs. international partners)
> Play a pivotal role in increasing the visibility of UConn’s Global initiatives, and amplify the collaboration with 170+ international university partners from all over the world.
Meet the creative
Meet the creative
As a South-Asian communication professional with a flair for storytelling, I specialize in creating narratives that captivate and connect globally. My work lies at the intersection of creativity and strategy; I’ve got a passion for blending the aesthetic with the articulate, and it’s allowed me to gain experience working with communication practices on a global scale, many of which you can view throughout my portfolio.
Transforming ideas into impactful stories to tell and curating comprehensive campaigns to maximize engagement across communication channels are few areas I excel in. With experience in global affairs, higher education, cultural organizations, and the fashion and lifestyle sectors, I navigate cross-cultural contexts with ease and stay attuned with the latest marketing trends. My background in global awareness continues to infuse my projects with unique perspectives, ensuring that the stories I help tell are not only heard, but remembered.
Mockup client projects + research
fenty beauty
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As the beauty industry continues to grow, so will the need for beauty brands to create and distribute a diverse group of cosmetic products. Fenty Beauty has broken barriers in the market like no other, but it doesn’t have every product imaginable. A mock-up promotional campaign was developed for the groundbreaking “LipLock Duo Lip Liner” collection.
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> Curated a marketing strategy with SMART goals, objectives, strategies, tactics, timeline, and budget to execute a 7-day social media campaign, host an immersive pop-up shop in Brooklyn, NY for the collection launch, and employ AR technology for virtual try-ons, broadening our digital engagement and customer interaction.
> Researched Fenty Beuty’s brand identity, identified key public, SWOT analysis, and competitive landscape.
uber
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Tasked with fortifying Uber’s crisis management, I developed a comprehensive crisis communication plan to navigate through incidents of discrimination, transportation mishaps, and sexual harassment, ensuring Uber's readiness to address and mitigate crises effectively.
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> Crafted practical templates, press kits, holding statements, news releases, fact sheets, social media posts, and incident response strategies, enhancing Uber's crisis preparedness.
> Established a clear protocol for key spokespersons, ensuring consistent and effective communication during crises. Stakeholders, key messages, notification systems, directories, interview tips, post-crisis evaluations, etc. were included to ensure effective communication.
enhle together
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ENHLE Together was a global marketing agency created to meet the goals of world-wide partners. I orchestrated a campaign for South African Federation for Mental Health (SAFMH) to elevate youth and adolescent mental health awareness in South Africa. This involved a comprehensive approach, combining SWOT analysis, DEI initiatives, and innovative social media strategies to highlight accessible mental health resources.
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> Created a campaign plan geared towards amplifying the visibility of mental health resources for the youth in South Africa. Includes: agency background analysis, SWOT, brand suite, research methods, data collection, DEI initiatives, social media initiatives, community outreach, key media messages, marketing and advertising initiatives, email pitch, press release, and virtual event planning.
> Curated a U.S. based mock PR agency that catered towards a global organization, specifically tailoring content, campaign strategies, and research with an international and intercultural lens.
Starbucks
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An in-depth study was conducted on Starbucks to explore the coffee giant's branding and communication tactics that ensure its dominance in the coffee shop market. Utilizing the AIDA model, the research dissected the cognitive journey of Starbucks' customers, from awareness to action, and examined the brand's unique in-store experience.
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> Uncovered insights on Starbucks' strategy to maintain its position as the premier coffeehouse through exceptional customer experiences and brand ambassadorship.
> Conducted comprehensive research through surveys, interviews, and analysis of primary and secondary sources, revealing Starbucks' successful branding strategies.
> Demonstrated how Starbucks leverages the AIDA model to effectively convert and retain a diverse customer base, reinforcing its status in the competitive coffee market.
Learn more about aniqa
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Social Media Management | Content Creation/UGC | Creative, Professional, and Academic Writing | Graphics and Short-Form Video Editing | Marketing Campaign Strategy | Strategic Communication | Paid Advertising | Crisis Communication | Web Redesign | SEO Optimization | Post Schedule Maintenance | Analytics Audit | Community Interaction | Strategic Use of Trends
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Instagram | Facebook | TikTok | Twitter | LinkedIn | YouTube | Pinterest | Squarespace | Wix | Wordpress | Adobe Lightroom | Adobe In-Design | Adobe Illustrator | Adobe Premiere Pro | Adobe Photoshop | Microsoft Suite | Google Drive Suite | Google Analytics | AirTable | Canva | CapCut | Hootsuite | Meta Business Suite | Mailchimp | Linktree | Meta Quest Pro
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I currently work as a Multimedia Producer at the Office of Global Affairs at the University of Connecticut. I manage their social media platforms, generate content, and collaborate across our study abroad, international student, english-training, human rights and global initiative departments to ensure all of our communication and marketing goals are met.
Prior to this, I was the Yearbook Managing Editor for Nutmeg Publishing at the University of Connecticut. I have also worked as a Social Media Manager for the 2023 + 2024 Norwalk Film Festival and the Upsilon Charter of Kappa Phi Gamma Sorority, Inc. -
I possess my Master of Arts degree in Strategic Communication and Public Relations from Sacred Heart University and my Bachelor of Arts degree in English and Communication with a concentration in Creative Writing from the University of Connecticut. View my full academic portfolio here.
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I have a passion for poetry and consider myself a lipstick enthusiast.
Journaling and discovering new restaurants are two favorite pastimes.
I have visited 17 countries so far, Morocco being my favorite.
If I am not working, you can usually find me purchasing a new piece of jewelry for my collection, writing my next book, or pursuing my passions!
Let’s Keep In Touch!
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