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Unfair & Not-So-Lovely: The Conflicts of Colorism in South Asian Media
If you grew up in a traditional South Asian household, visited your local desi market, or watched your favorite television drama, chances are you’ve come across Fair & Lovely products in one way or another. Fair & Lovely is a skin-lightening cosmetic line from Hindustan. Released in India back in ’75, Unilever uses niacinamide, a water soluble vitamin B3 that acts as a skin whitening agent.