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South-Asian Video Marketing Campaigns: What Makes Them So Engaging?
When A Brown Girl Blogs, Video Aniqa Islam When A Brown Girl Blogs, Video Aniqa Islam

South-Asian Video Marketing Campaigns: What Makes Them So Engaging?

We are living in a world run by visuals. Whether we’re consuming media via photos, videos or infographics, it’s clear that text-only approaches are a thing of the past. As someone who has grown up as a visual learner, I’ve always been drawn to video content the strongest. I love how videographers and editors can combine their forces to create a seamless, story-telling experience from beginning to end. Today, I’ve collected some of my favorite video marketing campaigns in the South Asian community, and I’ll be talking about the specific strategic elements of each video that really drive home engagement:

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Here’s Why I’ve Been Glued to Instagram Reels As Of Lately

Here’s Why I’ve Been Glued to Instagram Reels As Of Lately

If you’re an avid Instagram scroller like myself, chances are you’ve gone down the rabbit hole Instagram Reels tab. Reels have become one of the most used features on Instagram, and for good reason. Nowadays, social media is quickly consumed in large amounts. Because of this, brands and creators must deliver their content in the most concise, engaging, yet informative ways possible.

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