blogwork
How Public Relations Specialists Were an Integral Part of the Effects of COVID-19 on the Film Industry
The Covid-19 pandemic created challenges for the film industry that public relations specialists helped to overcome. In today’s ever-changing world, every business in every industry has to be able to adapt to and be flexible with whatever is thrown their way – even if it’s a global public health crisis. That’s exactly what happened in March 2020 when the CDC declared Covid-19 a pandemic. Having to pivot their project strategies for achieving their goals, film production companies were forced to seek out options for partaking in virtual viewing opportunities and festivals.