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norwalk film festival
I curated comprehensive social media campaigns for the 2023 and 2024 Norwalk Film Festival in Connecticut, including paid media advertisements, organic media, and live-posting during the event’s weekend to increase the festival’s online presence. The Connecticut-premiere feature film "The Featherweight" had its own curated marketing strategies, and all together the campaigns translated our digital community members into in-person festival attendees. I also helped with revamping the festival’s website for a newer look and updated information.
> Enhanced online engagement, achieving a 33,000+ combined user reach (+1,500%) from Facebook and Instagram.
> Boosted the festival to gain a record-breaking attendance from previous years.
> Successfully targeted and attracted new audience demographics.
> Leveraged paid media opportunities with organic content creation.
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