As the beauty industry continues to grow, so will the need for beauty brands to create and distribute a diverse group of cosmetic products. Fenty Beauty has broken barriers in the market like no other, but it doesn’t have every product imaginable. An ultimate goal of Fenty Beauty is to keep up with the ever changing beauty industry, and provide unique products for every makeup lover’s collection.
The beauty industry is densely populated, which is why it is so important for the brand to stand out on its own. Competitor brands are constantly releasing new products that this brand should, and will outdo. One major trend our brand could use as leverage in the beauty scene is lip liner. Whether it's used to overline your lips or compliment a lipstick, lip liner has dominated the makeup world.
liplock
duo lip liner
campaign
Fenty Beauty aims to drop its highly anticipated “LipLock Duo Lip Liner” collection and increase its visibility amongst its key public by promoting the collection using various social media campaigns, AR technologies, in-person pop-up shops, and inclusive product photo and video shoots, all to further strengthen the brand’s vision of “beauty for all,” in order to aid the brand in becoming a permanent fixture in the beauty industry. The objectives for this goal are listed as followed:
Create 30 diverse shades of LipLock Duo Lip Liner to sell to consumers.
Create a 7-day social media campaign countdown highlighting the collection and promoting DEI.
Host a popup shop in Pearl Street Triangle, Brooklyn, NY to commemorate the collection launch date.