dress for success nonprofit organization client marketing plan
going places. going strong.
Dress for Success is a global non-profit organization that specializes in providing professional resources and attire to women who are seeking economic independence. Their services include a large network of professional support, local boutiques that provide professional attire to those in need, and a vast array of professional development opportunities and tools that women can get involved with. Their company began back in 1997, and since then, they have expanded to 150+ cities in 25+ countries, helping over 1.2 million working women amidst their professional development.
The company’s target audience are women who wish to thrive in the workplace, and may not necessarily have the clothing, resources, or tools to do so. Their mission is to secure employment for these women and help them maintain their jobs, but a long-term goal is to also give them the confidence and community to define their own version of success all on their own. Based on all these factors, it’s clear that an overarching goal for Dress for Success is to continue to expand the company’s customer base of women who can utilize their resources to improve professional and personal well-being.