Ways to go - short film crowdfunding campaign
a post-apocalyptic film where "what ifs" become "what nows" + old friends find each other at the end of the world
A comprehensive social media strategy was created to crowdfund Director Sean Fox’s short film, “Ways To Go,” and offset production costs. Leveraging cohesive branding, community engagement, and meaningful incentives to inspire donors, we were successful in achieving an impressive goal of almost $8,000.